Brazilian social life is generally relaxed about gender expression in cities, but travelers should still expect traditional
machismo in some settings, so it is wise to be polite, avoid overly direct comments about appearance, and not assume everyone will be comfortable with public displays of affection. In everyday interactions, women may be addressed with extra warmth or flirtation, and
LGBTQ+ visibility is common in places like Rio de Janeiro and São Paulo, though attitudes can be more conservative in smaller towns and among older generations.