Etiquette Etiquette in Brazil

Warm, friendly greetings matter: a handshake is common in formal settings, while close friends often exchange cheek kisses, and it is normal to stand fairly close and maintain lively eye contact when talking. Politeness is usually expressed through relaxed conversation and personal warmth rather than rigid formality, so being overly stiff or distant can feel cold, though punctuality is more flexible in social situations than in business.